Walkbuy Launches in PARTNERSHIP WITH the 35th Noosa Festival of Surfing

WalkBuy App has partnered with the Hastings Street Business Association to officially launch Walkbuy in Noosa, perfectly timed with the 35th milestone year of the Noosa Festival of Surfing.

Celebrating 35 years of surf culture, style and community, the Festival will welcome more than 350 competitors from around the world and attract between 38,000–40,000 visitors across its 10-day program on the shores of Noosa.

For decades, the Festival has encouraged attendees to explore beyond the beach and support the incredible retailers, cafés, restaurants and boutiques that make the Noosa region so special. With tens of thousands of people in town, shopping local has always been part of the experience.

Now, Walkbuy makes that easier than ever.

Walkbuy is Australia’s newest interactive shopping app, built to connect nearby shoppers with local retailers in real time. For a shopping precinct like Hastings Street it is the perfect app to capitalise of the huge amount of foot traffic from Noosa main beach to the river along Gympie Terrace and everything in between.

Here’s how it works:

  • Retailers post a limited-time offer called a “Pulse”
  • Shoppers with the app receive an instant notification of the retailer “pulsing” nearby.
  • The app provides directions straight to the store to redeem the offer which is as simple as the shopper showing the code. No scanning required.

Whether it’s a happy hour special, 2-for-1 deal, exclusive product drop, giveaway or a flash sale, Walkbuy helps retailers capture attention when it matters most, while shoppers discover offers they might otherwise miss.

During the Festival, this means visitors can seamlessly move from the sand to the streets, discovering what’s happening throughout Noosa as they go.

It’s fun. It’s immediate. And it’s designed to strengthen local connection.

Supporting the Businesses That Support the Festival

The Noosa Festival of Surfing has always been grounded in community. Local retailers and businesses play a vital role in supporting the event each year, including providing access to the beach precinct for 10 days of celebration.

Launching Walkbuy during the Festival is a powerful way to give back, helping local businesses convert increased foot traffic into meaningful in-store engagement.

Get Ready Before the Surf Starts

If you’re heading to Noosa for the Festival, or you’re a local who doesn’t want to miss out, getting started is simple:

  1. Download Walkbuy from the App Store or Google Play
  2. Create your profile
  3. Enable notifications and location services
  4. Watch for live “Pulses” during the Festival and beyond

When an offer drops nearby, you’ll be notified instantly and guided straight to the store.

With world-class waves, a buzzing town and exclusive deals popping up daily, the 35th Noosa Festival of Surfing is set to be bigger than ever.

And now, with Walkbuy in your pocket, you’ll experience it both on and off the beach.

DOWNLOAD WALKBUY

Read more articles

Strategic Partners