AG1 Announced as Major Partner of Health & Wellness Program
The Noosa Festival of Surfing is proud to announce AG1 as the Major Partner of our new Health & Wellness Program for the 2026 Festival, marking an exciting evolution in how we support athletes, locals and festival-goers across the full 10-day event.
Health and wellbeing have always been woven into the fabric of surfing culture, and in 2026 the Festival will elevate this focus with a curated program of experiences designed to help people move better, feel stronger and start each day the right way. “AG1 is the perfect partner to bring this vision to life”. Said Festival Organiser Josh Allen. “We have slowly started implementing more health focussed activations in the Festival each year, but in 2026 we are able to go that little bit harder with the support of AG1”.
The AG1 Health & Wellness Program will feature a range of thoughtfully designed activations and events throughout the Festival period. Highlights include Party Pilates, hosted by professional instructor Sarah Rose Sellars and presented by fellow Festival Partner Coffee Supreme. These events aim to combine movement, music and good vibes in a uniquely Noosa way. These sessions will undoubtedly become Festival favourites, attracting surfers and non-surfers alike.
Another exciting and new event coming to the Health & Wellness Program is The Art of Longevity, led by three-time World Champion Tom Carroll and professional holistic movement coach, Rodrigo Perez. Offering powerful insights into breathwork, mindset and holistic movement. These intimate sessions are designed to help participants unlock sustainable performance in surfing and in life. The Art of Longevity have already become some of the most talked-about workshops on the Festival calendar for 2026.
Rounding out the program is our Surf Yoga, held on both Sundays of the Festival. These grounding morning sessions focus on mobility, balance and breath, helping participants recover from long days in the surf or dancing barefoot in the sand at the Beach Bar.
With AG1 powering the Health & Wellness Program, the Festival is proud to support a more balanced approach to performance, recovery and lifestyle. Whether you’re a world-class competitor, a weekend surfer or simply soaking up the Festival atmosphere, AG1 provides the foundation to start every day feeling energised, nourished and ready to go. The AG1 team will be supplying samples to the public all festival long so make sure you track them down if they can’t find you first and give it a shot!
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