Havaianas Joins the Noosa Festival of Surfing Family
The Noosa Festival of Surfing is thrilled to officially welcome Havaianas to the Festival family for 2026, marking the beginning of what we hope will be a long, creative and meaningful partnership with the Brazilian-born powerhouse footwear brand.
Globally recognised for their laid-back style, vibrant design and beach-first attitude, Havaianas feels right at home in Noosa. A place where barefoot living, surf culture and sunshine go hand in hand. This partnership brings together two iconic brands united by a shared love of the ocean, community and coastal lifestyle.
Havaianas’ involvement in the Festival will extend across multiple touchpoints, from on-site activations and digital storytelling to athlete engagement and lifestyle content. With tens of thousands of spectators passing through the Festival footprint and millions more tuning in via the global live stream, the partnership provides a powerful platform to connect with a highly engaged, beach-loving audience.
“We’re incredibly excited to be joining the Noosa Festival of Surfing,” said Jordana McFarlane from the Havaianas team.
“Noosa represents everything we love about Australian beach culture, authenticity, style and community. This Festival is iconic, and we’re proud to be part of something that celebrates surfing, creativity and connection in such a genuine way.”
Festival Director Josh Allen echoed that sentiment, highlighting the alignment between the two brands.
“Havaianas is a natural fit for the Festival. They understand beach culture, they respect the roots of surfing, and they bring a global energy that complements what we’re building in Noosa. We’re excited to explore how this partnership can grow well beyond 2026.”
As the Festival continues to evolve, partnerships like this play a vital role in enhancing the experience for competitors and spectators while staying true to the relaxed, soulful spirit that makes Noosa so special.
Stay tuned for more announcements as we reveal how Havaianas will come to life across the 2026 Festival.
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