press release: gage roads brewing co
Noosa Festival of Surfing Welcomes Gage Roads Brewing Co as the Official Beverage Partner for 2024
Noosa, Queensland – January 17th, 2024 – The excitement is building for the 2024 Noosa Festival of Surfing as we proudly announce Gage Roads Brewing Co as the official beverage partner. In a multi-year deal, this partnership marks a thrilling collaboration between two entities that share not only a passion for surf culture but also a commitment to delivering awesome events around Australia.
Gage Roads are no stranger partnering with major surfing events and festivals around the country and have been a huge supporter over the years with both emerging and mainstay surf events that include:
- Byron Bay Surf Festival
- Burleigh Single Fin
- Stradbroke Island Assault
- Whalebone Class (WA)
- Australian Boardriders Battle (supporting more than 20 grassroots clubs around Australia)
- and many more!
The essence of surfing is ingrained in the very fabric of Gage Roads’ identity. Among their group of owners and investors are passionate surfers, with Tour Professional Jack Robinson standing out as the most renowned among them.
Apart from their unwavering commitment to surf culture, Gage Roads has successfully created a brand that has captivated Australians who simply cannot get enough of their range of delicious brews. In addition to our partnership with Gage Roads, we are excited to announce that Matso’s Brewery and Distillery will be the festival’s local brewery partner. Opening in Eumundi in early 2024, Matso’s took over Joe’s Water Hole in Eumundi and have spent the last 6 months renovating the pub, maintaining it’s heritage whilst bringing the Matso’s hospitality experience to life.
When asked about the partnership, Event Director, Josh Allen said. “I am thrilled to welcome Gage Roads on board. We are constantly trying to align the Festival with brands that share our values, passion, and commitment to this historic festival and hold the sport and culture of surfing in high regard. Gage Roads is a reputable name with a national presence that we were naturally attracted to as well. This is a surfers beer through and through and we look forward to seeing refreshed faces in the famous Noosa beach bar, come March”.
James Whelan, National Events & Partnerships Manager for Gage Roads Brew Co, expressed his enthusiasm for the collaboration, stating, “We are thrilled to extend our existing support of major surfing events and look forward to being part of the Noosa Festival of Surfing in 2024 and beyond. This event perfectly aligns with our brand values, and we look forward to bringing the Gage Roads experience to Noosa”.
As we gear up for the 2024 festival from March 8th to 17th, we invite everyone to join us for an unforgettable experience. The Beach Bar has become an iconic pop-up venue every year with people from all over to get around all the action. The Noosa Festival of Surfing promises to be a celebration of surf, culture, and good times. See you there!
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