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27 YEARS OF PURE STOKE

Phil Jarratt Communications Pty Ltd, the company that founded the Noosa Festival of Surfing in 1998, and has run it over 15 of its 21 years of tremendous growth, has announced that it is severing its business ties with the world’s biggest surfing festival.

Festival director and CEO Sam Smith wrote to supporters and stakeholders at the weekend: “It is with great regret and sadness that we advise you that our family company will no longer be running the Noosa Festival of Surfing…  Our family has been involved in most of the festivals over its 21-year history, since my father Phil co-founded it in 1998. We have seen the event evolve from a 4-day longboard classic to the world’s largest surfing festival with competitors from around the world. We have had many highs but also many lows, and the financial struggle of these past few years has taken its toll. The passion that our family shares for this event is what has kept it running for so many years. The decision to not continue has been one of the hardest our family has had to face.”

Ms Smith cited ever-increasing event costs and businesses having many other options for spending their marketing dollars in the digital world as major reasons the current event template was no longer sustainable. But she also mentioned challenges as a result of the Noosa Council’s new event policy, restrictions from surrounding stakeholders, and topographical site construction issues due to increasing Noosa beach erosion.

She concluded: “The company, and our family, would like to offer a heartfelt thank you to all who have supported us in so many ways over so many years, and helped to create an event that has placed Noosa on the world stage as a major surfing destination. But even more importantly, we want to thank all of those who have contributed to the spirit of aloha that has graced the Noosa Festival of Surfing throughout our tenure, and made it unique in the world of surfing.”

Festival co-founder Phil Jarratt added: “It’s a very sad day for us, but nothing is forever. I just hope that the legacy is not lost, that Noosa will continue to celebrate its surfing roots and its proud position as one of only 10 World Surfing Reserves.”

The Noosa Festival of Surfing grew out of the Noosa Longboard Classic, founded by the Noosa Malibu Club in 1992, but over more than two decades it has taken the event to a much broader market, encompassing all disciplines of surfing and drawing world champions and legendary surfers from around the world, while its tent village on the sand has become an entertainment hub and platform for sustainability. Since 2009 the festival has been run under license to the Noosa Malibu Club.

For more information: info@noosafestivalofsurfing.com or phone Sam Smith on 0439 666 172